Woven in Aloha
In Hawai‘i, some traditions don’t just live on—they’re worn, shared, and felt.
Lei Day, celebrated every year on May 1st, is one of those traditions. More than a holiday, it’s a reflection of Hawai‘i’s identity—where culture, nature, and connection come together in the form of something simple, yet powerful: the lei.
Where It All Began
Lei Day was first established in 1928, created to honor the art of lei-making and preserve a tradition deeply rooted in Hawaiian culture.
Each island has its own signature lei and color, representing its unique identity—from the vibrant yellow of O‘ahu’s ʻilima to the deep red of Hawai‘i Island’s lehua. These aren’t just flowers—they’re symbols of place, history, and pride.
Over time, Lei Day has grown into a statewide celebration filled with music, hula, and lei-making contests, keeping the tradition alive for future generations.
More Than Just a Lei
A lei is never just a decoration.
It’s a gesture of aloha.
A symbol of love, respect, and welcome.
A way to mark life’s moments—big and small.
Graduations, weddings, arrivals, farewells—leis are there, carrying meaning in every strand. The act of giving one is just as important as receiving it, rooted in intention and connection.
And like the islands themselves, no two leis are ever the same.
Culture You Can Feel
What makes Lei Day special isn’t just the celebration—it’s what it represents.
In a fast-moving world, it’s a reminder to slow down. To create something with your hands. To honor where you come from and who you’re with.
It’s about knowledge, responsibility, and aloha—values that continue to shape Hawai‘i’s culture today.
Lei Day isn’t just about tradition—it’s about carrying that tradition forward.
It’s about respecting the land that provides.
It’s about honoring the people who came before.
And it’s about sharing aloha in a way that’s real and lasting.
Because in Hawai‘i, culture isn’t something you visit.
It’s something you live.
A Little Something Coming Soon
Lei Day is about honoring tradition—but also carrying it forward.
We’ve been working on something special behind the scenes to celebrate the occasion in true OGA style.
A limited edition Lei Day polo is on the way—crafted with the spirit of the islands and designed to be worn with aloha.
Stay tuned.
Maeda, G., Hawai’i Magazine, & Honolulu Department of Parks & Recreation. (n.d.). The 94th Lei Day Celebration Returns to Oʻahu This Sunday. https://www.hawaiimagazine.com/the-94th-lei-day-celebration-returns-on-oahu-this-sunday/
