At Oahu Golf Apparel, every collection tells a story. With the launch of the Ho‘omau Collection, we’re proud to introduce our newest Creative Director, Jason Newkon, whose vision and artistry bring a fresh voice to the brand. Ho‘omau is a mindset where we embrace obstacles as opportunities to grow, both on the course and in life.
A Mindset Woven Into Design
For Jason, Ho‘omau represents resilience. “Life throws challenges your way, but it’s about how you rise, adapt, and grow,” he says. This philosophy guided every stitch, print, and color in the collection. From the first sketches to the final polo, the Ho‘omau Collection reflects strength, balance, and the courage to push forward; values that resonate with Team OGA around the world.
Balancing Art and Legacy
Creating the Ho‘omau Collection wasn’t without its challenges. Jason’s personal art style had to harmonize with OGA’s established identity. The first draft of the line was rejected — a symbolic moment of learning resilience in real time. From there, Jason refined the designs, ensuring that every polo felt authentic to his vision while staying true to the community OGA has built over the years.
More Than Trends: Meaning Behind Every Stitch
This drop isn’t just about fashion, it’s about storytelling. Each design carries the Ho‘omau theme, whether through the inspiration behind the artwork or the physical choice of materials. The goal was to create pieces that speak to culture, heritage, and growth, not just current trends.
Join the Collective Story of Resilience
When you wear a Ho‘omau polo, you’re not just wearing style, you’re joining a narrative. Every shirt represents a journey: the creative obstacles overcome, the cultural inspirations honored, and the resilience that defines Team OGA. Jason’s designs invite you to embrace your own challenges, embody strength, and carry the spirit of Aloha wherever you go.
With the Ho‘omau Collection, Oahu Golf Apparel is evolving, deeper into storytelling, cultural substance, and global connection. And at the heart of it all is Jason Newkon, a creative force whose art transforms obstacles into opportunity, reminding us all that true style comes from strength, balance, and perseverance.
Click here to watch Jason's full interview.
